What has happened to action-based autoresponders?

The action-based autoresponder feature has been migrated over to marketing automation. Your old autoresponders were converted into workflows. The workflows rely on the same if-then logic as action-based autoresponders, but—instead of options available a series of dropdown menus and checkboxes—they include condition, filter, and action elements.

 

Can I keep using action-based autoresponders after the migration?

The feature has been removed completely from autoresponders, so it’s not possible to continue using, or to create new, action-based autoresponders.

With marketing automation, you keep all the functionalities of action-based autoresponders and be able to take advantage of additional tools it offers.

 

What has happened to my existing action-based autoresponders?

We’ve converted all your existing action-based autoresponders to equivalent marketing automation workflows. You can find, view, and edit them from the Manage automation workflows page. To get there, go to Automation>>Manage workflows or take this shortcut.

The migration affected both active and inactive action-based autoresponders (autoresponders that are ON and OFF). If your action-based autoresponder was off, the replacement workflow is off, too. The migrated autoresponders are no longer on the Manage autoresponders page.

 

How did the conversion work? What changes can I expect to see now?

A few things happened during the conversion. Some of them were completely automatic. Others may still require your action.

Automatic changes:

  • During the migration process, we automatically converted all your action-based autoresponders into workflows. Your time-based autoresponders were not be affected.
  • All the resulting workflows now end with a Send message action that sends out an automation message. This is because the messages the action-based autoresponders used to send have to be converted into automation messages in marketing automation.
  • Time settings for the start conditions such as Message opened and Link clicked are set to Never by default. This allows us to track sent and scheduled messages.
  • The goals feature that you’ve been using to create the Goal reached autoresponder isn’t a part of marketing automation. Instead, you can use the Visited URL condition.

 

Changes that require your action:

If you were using goal-based autoresponders, we converted them into workflows for you, but you’ll need to replace the JavaScript code on your website if you haven’t already done so. Please go to How do I add the tracking JavaScript code to my website for more details.

 

I’m already using marketing automation. Has the migration affected my workflows?

If you’re using marketing automation and have built workflows that track specific action-based autoresponders in Link clicked, Message opened, and Message sent conditions, we’ve created a new workflow for you. The new workflow tracks the message as an automation message. No action is required on your part. The two workflows complement each other.

If you had workflows waiting for clicks and opens in any automation message, old autoresponder messages are now tracked as new automation messages in these conditions.

 

How will the action-based autoresponder migration affect statistics?

For some time after the migration, action-based autoresponder statistics will continue to be available in Statistics>>Email analytics.

Additionally, statistical information for automation messages is now shown in the Statistics>>Email analytics, under the Automation section. All the relevant information about your automation messages is included there.