How can I personalize my emails? Watch video

With GetResponse you can personalize your every email to give your messages that human touch!

Click any text box inside the Email Creator editor and position the cursor where you want the personalization to appear.

Then click the personalize icon on the far right side of the text editing buttons and choose any field from the list.

Here are the personalization merge words which you can use in messages:

[[firstname]] – displays contact’s firstname (everything up to the first space in the name field)

[[name]] – displays contact’s name

[[lastname]] – displays contact’s lastname (everything after to the first space in the name field)

[[email]] – displays contact’s email address

[[responder]] – displays the campaign name

[[ip_address]] – displays contact’s IP address

{{CONTACT "message_from_email"}} – displays your from field email address

[[remove]] – display the link for unsubscribing page

[[change]] - display the link for updating details page

[[view]] – displays the link to on-line version of your message

[[forward]] – displays link to forward the message to a friend

Social Sharing:

[[facebook]] [[twitter]] [[linkedin]] [[pinterest]]  [[googleplus]]– insert social sharing links that make it easy for your subscribers to share the email with their friends


[[geo country]] [[geo country code]]  [[geo region]] [[geo postal]] and [[geo postal code]] – insert geo-location data based on your subscriber’s IP address. Please note that this may not always be accurate due to how some ISPs are configured.

To personalize the subject line, go to the Settings screen inside Email Creator, click the Personalize link and choose the one you wish from the list.

To use them for personalization, either select it from the list or simply type the custom field’s name inside double square brackets, like this:

[[favoritecolor]] – prints the value of the “favoritecolor” custom field.

[[shoesize]] – inserts the value of the “shoesize” custom field.

The predefined fields created in your campaign can be inserted with [[pre fieldname]]
or [[pre_fieldname]] merge word.(e.g. [[pre phone]]) or selected from the Personalize list. Click here to learn how to create them.

Other useful options:

1) Fallback

You can define a default value for merge words that will be inserted when there is no data to display (the custom field value is empty), e.g.:

Your favorite color is [[color fallback="your best kept secret"]].
… this will print:
Your favorite color is black.
(if the subscriber has chosen black as their favorite color)


Your favorite color is your best kept secret.
(if the subscriber hasn’t picked her favorite color)

2) Capitalizing fields

To ensure that your custom fields are always grammatically correct, you can use our Beautifulizers. No matter what information is entered into your custom fields, this option will ensure that your email looks great, and not LiKE tHiS 🙂

[[firstname mode="ucfw"]]– “john” will be converted to “John”

[[name mode="ucfw"]] – “john smith” will be converted to “John Smith”

[[fav_activity mode="ucfs"]]  – “I Love eMail Marketing!” will be converted to “I love email marketing!”.

You can also change all letters in the word to upper case or lower case using following options e.g.:

[[color mode="lc"]]  – “YEllOW” will become “yellow”

[[color mode="uc"]] – “yellow” will become “YELLOW”

3) Fallback+Capitalizing

You are free to use both of these options at one time. This will help you to capitalize your personalization properly and use the fallback at the same time. Here’s an example:

[[name fallback="Friend" mode="uc"]]

Note: The Fallback function does not capitalize all letters in word Friend, this is the only one exception.

4) Date and time

Use date and time to personalize your messages or inform your subscribers about upcoming or past events.

The current date can be added using the merge word [[date format]] or [[date format="format"]]. Depending on the date format you want to achieve replace the word format with one of the descriptions in bold:

short to display MONTH/DAY/YEAR
med to display MONTH_NAME DAY, YEAR
long to display DAY_NAME, MONTH_NAME DAY, YEAR
eu1 to display DAY/MONTH/YEAR
eu2 to display YEAR-MONTH-DAY
day to display DAY_NAME
month to display MONTH_NAME
time to display HOUR:MINUTE
hour to display HOUR

Example: [[date short]] and [[date format="short"]] will insert today’s date as 02/22/2013.

Date shifting can be used to provide dynamic dates when particular event will happen. Use it in your messages to let your subscribers know when the next email will be sent out.

Today is [[date day]].
The new autoresponder message will be sent to you on [[date format="day" shift="+3 days"]]
will insert:
Today is Monday. The new autoresponder message will be sent to you on Thursday.

*Depending on the outcome you want to achieve, use “+” for future events and “-” for the past.

You can also use the personalization to countdown the time to or from important moments. The time can be counted down in years (ye), months (mo), days (da), hours (ho), minutes (mi) or seconds (se). The values in brackets represent the format used to achieve the desired unit of time.

Finally, you can personalize your messages with your subscriber’s sign up date:
{{ADDED_ON "you subscribed on DAY_ORDINATED of MONTH_NAME, it was DAY_NAME"}}
will insert:
You subscribed on 11th of July, it was Friday.

Today is [[date short]].
The New Year’s Eve is in [[timer datetime="2014-01-01"format="da"]] days!
will insert: Today is 02/22/2013. The New Year’s Eve is in 311 days!

Our last meeting was [[timer datetime="2013-01-01" format="da"]] days ago
will insert: Our last meeting was 53 days ago.

5) Changing a default name “Friend” to something else

For that you need to use dynamic code. Below you can find an example:

{{IF "(subscriber_name STRING_EQ 'Friend')"}} Subscriber (or any other word you want to use){{ELSE}}[[name]]{{ENDIF}}

For more detailed information  on DC please visit the dynamic content section at our Developer Zone website.


The same rules can be applied to your RSS-to-email messages, also there are a few more personalization merge words which you can add to RSS email. To learn how to do that click here.