What is an automation workflow?

A workflow is a compilation of the different conditions, actions, and filters you put together to communicate with your subscribers. It’s a clear visual representation of your communication pattern. A workflow may be as simple as sending a particular message to someone after they open one of your messages, or as complex as an extensive online course or promotion.

What do I need to start building a workflow?

It’s a great idea to have the assets you would like to use in your workflow already created, or at least planned. The assets include any messages or sign up methods you plan on utilizing during the workflow.

  • If you plan on a workflow focusing on sign ups from a particular landing page, it would be great to have that landing page already created in your GetResponse account.
  • If your workflow includes the condition of some message being opened, if that message was already created in your account, it will be easier for you to create your workflow.

You may certainly go ahead and create the outline of your workflow in the marketing automation workspace, choose Save and exit and then create the rest of your assets, return to the workflow, and add them to the workflow before you choose Save and publish.

Is it worth to build a simple and small workflow?

It is very easy to create a simple and small workflow in the marketing automation creator, and could have big results. For example, a simple workflow could include the option to tag subscribers that have not opened a message in 3 months. Then you can search for those tagged subscribers, and begin to plan a more extensive workflow based on re-engaging with those tagged contacts. A simple workflow could then lead into a more complex workflow.

How will my workflow interact with any messages I’ve sent in the past?

Marketing automation cannot work backward. All must proceed “forward” and will not apply to past actions. You cannot track if someone has clicked a link specified in a workflow, if they clicked that link before the workflow was turned ON.

Can I create more than one workflow in the same workspace?

No, you can’t. You need to create separate workflows to achieve your goals or optimize the one you’re creating.