How much does marketing automation cost?

Marketing automation is included in your pricing package as one of the features. Your access to specific automation functionalities depends on what pricing package you have.

Free trial and Email users have access to basic marketing automation functionalities.

Pro, Max and Enterprise users have access to basic and advanced functionalities.

 

What automation functionalities do GetResponse pricing packages include?

 

Email package includes workflows and tags. Users can create and manage workflows using:

Conditions

  • Subscribed via
  • Link clicked
  • Message opened
  • Custom field changed
  • Message sent
  • If tag

 

Actions

  • Send message
  • Custom field
  • Copy to campaign
  • Move to campaign
  • Copy to workflow
  • Move to workflow
  • Wait
  • Remove contact
  • Tag

 

Filters

  • Range
  • Amount
  • Campaign

 

Pro and Max package users have access to all automation functionalities, including workflows, tags, scoring, e-commerce and automation segmentation.

You can build workflows using:

Conditions

  • Subscribed via
  • Link clicked
  • Message opened
  • Custom field changed
  • Message sent
  • If tag
  • If score
  • Purchase
  • Abandoned cart
  • Visited URL

 

Actions

  • Send message
  • Custom field
  • Copy to campaign
  • Move to campaign
  • Copy to workflow
  • Move to workflow
  • Wait
  • Remove contact
  • Tag
  • Score

 

Filters

  • Range
  • Amount
  • Dynamic segment
  • Campaign

 

Note: At the moment, the same functionalities are available to both Pro and Max users. As we continue to develop automation, there are going to be differences in functionalities between the packages.

If you’d like to learn more about features and pricing packages, please see the pricing options and features comparison.