How good is your email deliverability?

At GetResponse we are frequently asked about the quality of our deliverability rate. We are proud to say that it currently stands at 99%. Let us tell you a little more about it.

In the email marketing world, deliverability is strictly connected with reputation. The better reputation, the better deliverability is.

Sender Reputation is the relationship we build with ESPs in order to increase and maintain the deliverability. The higher our reputation is the higher the chance that your message will be delivered straight to the recipients. There are many factors which  influence deliverability: quality of the traffic that is being sent from the IP, domain, and also the quality of the mailings sent by a particular sender (the from field reputation).

The IP and domain reputation is under constant control of the appropriate  GetResponse team which enforces best practices, controls the statistics and suspends accounts of users that abuse our system.

Over two decades GetResponse has developed a very good relationship with all major ESP. This all would not be possible without our strict import policy, ZERO tolerance to SPAM, list management tools, delivery tracking and processing the undeliverable email addresses and enforcing best practises.

As a shared email marketing platform we allow users to use our servers and IP addresses to manage the delivery of the messages of all your customers. The advantage of a shared IPs space is that from day 1 you can send large volume of messages to your contacts because of already established reputation of IP addresses. If you are looking for the solution with dedicated server and unique IP addresses click here.

To check the reputation of our IP addresses you can use SenderScore.org, which provides information on how a sender’s reputation compares to other email senders, and how it is likely to be evaluated by mailbox providers. The current range of our IP addresses is following:

104.160.64.0/24
104.160.65.0/24
104.160.67.128/25
104.160.68.224/27
104.160.69.0/27

The SPF record is following:

v=spf1 mx a include:_spf.getresponse.com -all