How does the from field address’ reputation influence my deliverability to the inbox vs. Spam folder?

Major ISPs can filter messages to the Spam folder based not only on the reputation of the sending IP or domain, but also on the from-field’s reputation. Algorithms on the ISPs’ end will measure many factors. Once it is determined that there is a correlation between lower engagement rates, higher complaints, bounces, spamtrap hits, or suspicious content and the specific from-field address – the ISP may decide to filter messages from that specific from-field to the spam folder, even though other messages sent through the same IP and domain are being delivered properly to the inbox.

Finally, yahoo!, aol, aim from email address, will cause every message to bounce. Instead, use any other email address hosted with a different domain. To learn more click here.