How does campaign automation work?

Note: Campaign automation rules have been converted into corresponding workflows in marketing automation. For more information, please go to What is happening to campaign automation rules.

To set up automation rules, find the Your current campaign field at the upper right of your Dashboard web page. Click the down arrow and click Automation.

GetResponse automation rules let you set up certain tasks to happen automatically. Examples:

If removed –> then remove:

Campaigns can be configured so that when a customer removes himself from one campaign, he can be removed automatically from several.

If subscribed –> then remove:

If there are two or more campaigns, they can be set up so that when a contact subscribes to one campaign, he will be removed from the other automatically (does not work with import, panel or API).

If subscribed –> then deactivate:

With two or more campaigns in your account, an automation rule can be set up such that, when a contact subscribes to a campaign, he is automatically removed from the autoresponder cycle of the campaign he is currently in. He is not removed from your list, just deactivated in receiving autoresponders, so he doesn’t receive any more mailings except newsletters until you choose to activate him again.

Upon sale –> then move:

Use this rule to have your contacts moved from one campaign to another when they purchase the item offered in the first campaign.

Upon sale –> then remove:

This rule can be used to remove your contacts from a campaign when a sale is made for that campaign.

Upon sale –> then deactivate:

When a sale is made in a campaign, the contact is automatically removed from the autoresponder cycle of the campaign he is currently in. He is not removed from your list, just deactivated in receiving autoresponders, so he doesn’t receive any more mailings except newsletters until you choose to activate him again.

For all the automation rules related to sales, you need to use goals tracking, please read more information here.