How do I find out which version of the form gives me the highest conversion rate?

GetResponse enables you to create up to 8 variants of a form. On your web page, the system displays a different version at random to each visitor and accumulates conversion data. This data enables you to choose the winner and stick with it.

To use A/B testing, click the “+” button at the top left of the editing tool. This adds a new variant that you can edit.


View the subscribe ratio for each version at Forms>>Manage forms>>A/B test. Click the Actions button beside the winner to publish it.

Here are the form elements that affect your conversion rate:

  • Submit button copy
  • Web form length
  • Color scheme
  • Number of custom fields

Play with the variants to explore the possibilities. But test one form element at a time.

***You cannot use this option with the List Builder Apps.