How do contacts add themselves to my campaign? Watch video

The option to subscribe should be easily accessible on your website and other online marketing channels, such as social media profiles.

Here’s a list of GetResponse tools to grow your email marketing database:

1. Forms

Each form is assigned to a particular campaign.  To create a form, choose Forms in the Dashboard menu and click Create new. Follow the steps then copy and paste the HTML or JavaScript code into your website. Contacts sign up for the campaign by submitting the form.

Make sure forms stand out from the rest of your content, clearly visible from six feet away, so prospective subscribers notice it first. Include complete information about incentives to subscribe.

Quick Tip: Did you know that using the lightbox style can increase your subscription rate by up to 800%?

Quick Tip: If you use WordPress, our plugin lets you embed a sign-up form in seconds. Click here to read the instructions.

2. Landing page (extra paid add-on with Email plan)

Don’t have a website? No HTML knowledge? No problem! Use Landing Page to create an eye-catching web page, complete with a sign-up form visitors can’t resist.

In the Dashboard menu, choose Landing Page then click Create. Apply your settings, choose a predesigned template, and customize it using the editor. Click Save & Publish, and your page is ready to go.

3. Subscribe via email

You can let people subscribe to your campaigns by sending a blank email to your campaign email address. Simply create a unique email address for each campaign in the format, replacing the prefix campaign with your campaign name.

To enable this option, click the Settings (gear) icon to the right of the field Your current campaign. Click the General tab and scroll down to the Subscribe via email section. Click the button ON.

Include this email address in messages to cross-promote your campaigns, or place it on your website or business cards.

4. Social Media

Social media sites have become effective places to collect email addresses.

Sign-up Form on Your Facebook Page

Use the GetResponse Facebook App to place a sign-up form on your Facebook Page. Just create a sign-up form in GetResponse, and in the Publish step, click Go to app.

Publish a Landing Page on your Facebook Page

First, enable the Facebook integration under My Account >> Integration. Then in the first step of Landing Page Creator, click the Publish on Facebook Fanpage option.

The Landing Page will appear in the Landing Page tab on your FanPage.

Publish your Newsletter and RSS-to-email on your Twitter and Facebook accounts

First, integrate your social media accounts under My Account>>My Integrations. In the Settings step of Email Creator, turn ON those integrations at the bottom of the page.

Your messages will be published automatically on the selected social media sites, with a Subscribe button to enable social contacts to subscribe.

Social Media buttons

In the Newsletter Email Creator, drag and drop any social media widget into the template, so your subscribers can click to share the messages on their social media accounts. Don’t forget to add a Forward button to encourage them to forward your newsletter and subscription link to their friends.

5. Webinars (extra paid add-on with Email plan)

When you create a webinar, you receive a unique link, which you can share in social media, place on your blog, or send via email. Every attendee (with registration mode disabled) or registrant (with registration mode enabled) to an email marketing campaign.

6. Survey

When creating a survey, choose the sign-up form as one of your questions from the list of question types. You not only collect subscriber information, you also capture their email address.

7. Web Archive Page

Finally, promote your web archive page — a newsletter directory where visitors can read your newsletters and subscribe to your campaigns.

Format the link to your web archive as in this example:


Note: Depending on the opt-in settings your contacts may need to confirm the subscription to your campaigns. Learn here how to disable double opt-in (confirmation message).