How to code HTML newsletters

Subscribers open your emails on various combinations of devices (e.g. laptops, smartphones), browsers (e.g. Safari, Firefox) and email clients (e.g. Gmail, Apple mail, Thunderbird). Each uses different rules for displaying messages, so your emails may look different on each platform.

To avoid faulty rendering and unintended design changes, your HTML needs to be perfect. Email coding rules differ slightly from those for websites and blogs, so we’ve prepared a detailed document explaining what you should and should not do to create stunning, effective emails.

Check out our HTML Email Design Documentation for extensive information on rules, best practices and HTML code examples to help you build beautiful, high-­converting newsletters in no time.

GetResponse Support Team (phone, email and livechat support) does not provide help for custom HTML coding of messages or web forms, we are not able to assist you with templates that have been edited.