How can I use the Score action?

Use the Score action to assign scoring points to your contacts. The action allows you to score subscriber engagement and behavior. You can:

  • Erase scoring (they will show as not having any score at all).
  • Add or subtract points.
  • Set an exact amount of points.

For example, you’d like to be able to distinguish between the engaged and the less active contacts who completed your workflow. Specifically, you’d like to be able to see who clicked a link in your message.

score action in a workflow

 

First, connect one Score element to the “if yes” connector and another to the “if no” connector of the Link clicked?  action. Then, set up how you want to score your subscribers under the Properties tab.

You can give 10 points (or whatever score value you want to use) to the contacts who opened the message and clicked the link. Then, you can subtract 10 points (or another score value of your choice) from those who didn’t click the link in your newsletter.

 

What score values should I use?

There aren’t any predefined scoring values. You should assign scores that are meaningful to you and help you accomplish your goals.

One possible approach is to set up a scoring system. You can decide how many points a given contact action is “worth,” and apply this score consistently in your workflows. This way you can manage your customer database and evaluate your strategies.

 

What’s the maximum score value I can assign?

The maximum score value is 99 999 999 points. This amount can’t be exceeded, even as a result of add-up operations. For example, if a contact has 99 999 990 points and one of the marketing automation workflows steps adds 100 points, she’ll end up with the total of 99 999 999 points. A contact who’s already collected the maximum amount of points can’t receive extra scoring points.