How can I use domains, subdomains, and directories for my landing pages?

Use domains, subdomains, and directories to create targeted campaigns, or organize your products according to your business needs. With directories, you can host multiple landing pages at a single domain or subdomain. They’re an easy and convenient solution for publishing your landing pages to advertise your products and strengthen your brand.

See How do I assign a domain or subdomain to my landing page? for step-by-step instructions for setting up your landing page URL.

 

When should I host my landing pages as directories at my domain?

You can use domains and directories when:

  • You want your domain name to appear in the landing page URL.
  • You’d like to publish multiple landing pages.
  • You don’t have a pre-existing website at your domain.

 

You add domains and directories when you set up your landing page URL. See How do I assign a domain or subdomain to my landing page? for step-by-step instructions. You add directories as a final step of the setup. You can have as many directories as you need.

domain name with a directory assigned

For example:

You own a domain examplecompany.com. You’re running a sale on three of your products, and you want a dedicated landing page for each of the products. You need to:

  1. Assign your domain to your landing page.
  2. Create a directory for each of the landing pages featuring your products.

 

In this case, the landing page URL for each product contains the domain name and the directory:

  • examplecompany.com/product1
  • examplecompany.com/product2
  • examplecompany.com/product3

 

When should I host my landing pages as directories at my subdomain?

You can use subdomains and directories when:

  • You want your domain name to appear in the landing page URL.
  • You’d like to quickly publish multiple landing pages.
  • You have a pre-existing website at your domain.
  • You’d like to use the subdomains to organize your product sales according to seasons, markets, or other categories that fit your business needs.

 

You add domains, subdomains, and directories when you set up your landing page URL. See How do I assign a domain or subdomain to my landing page? for step-by-step instructions. You add directories as a final step of the setup. You can have as many directories as you need.

subdomain, domain and directory used

 

For example:

You have a domain called examplecompany.com. You use the domain for your company’s website. Four times a year you run seasonal sales that feature your most popular products. You can:

  1. Create four subdomains named “spring,” “summer,” “fall,” and “winter” for your seasonal sales.
  2. Host multiple landing pages for your seasonal products at each of the subdomains.

 

The landing page URL for your landing pages now contains the subdomain, domain name, and directory:

  • spring.examplecompany.com/product1
  • spring.examplecompany.com/product2
  • summer.examplecompany.com/product1
  • summer.examplecompany.com/product2
  • fall.examplecompany.com/product1
  • fall.examplecompany.com/product2
  • winter.examplecompany.com/product1
  • winter.examplecompany.com/product2